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Partner · Support · Collaborate

Build culture
with us.

REACH has sustained thirty years...

The Case for Partnership

Why institutions
partner with REACH.

A partnership with REACH is not a transaction. It is an institutional alignment — between your organisation's values and the work of sustained cultural custodianship that REACH has been doing for three decades.

30

Years of demonstrated impact

REACH is not a startup or a one-edition event. It is a thirty-year institutional record — thirty editions of Virasat, national recognition from the Prime Minister, the Governor's patronage, and consistent international participation. Partnership with REACH is association with a proven institution.

3M

Audience reach across three decades

The Virasat Festival alone draws millions of visitors across its sixteen-day run, with consistent media coverage from national and regional outlets. REACH's digital expansion will extend that reach globally and permanently through the Heritage Portal.

CSR

Cultural heritage as CSR commitment

Partnership with REACH maps naturally to Schedule VII CSR categories — particularly cultural heritage preservation, promotion of art and culture, and educational outreach. REACH provides the institutional infrastructure; partners provide the means.

6

Initiatives, six partnership opportunities

REACH's six initiatives offer distinct partnership contexts — from the high-visibility Virasat Festival to the youth-facing Roots Programme, from Rangmanch's theatre platform to the Heritage Portal's digital permanence. The scale of commitment can match the partner's objectives.

Partnership Models

How partners
work with REACH.

Principal Sponsor

Title Partnership

Lead institutional association with the Virasat Festival or a specific REACH initiative. The model ONGC has held for thirty continuous years.

  • Title association with the initiative
  • Prominent institutional branding
  • Dedicated programming integration
  • Year-round digital presence
  • Annual institutional acknowledgement
  • CSR documentation and reporting

Associate Partner

Programmatic Partnership

Association with a specific programme, platform, or initiative within the REACH ecosystem. The model UPES holds as Associate Partner.

  • Named association with specific programme
  • Shared institutional communication
  • Event presence and representation
  • Co-branded content and documentation
  • Digital recognition across platforms

Institutional Collaboration

Mission Partnership

For embassies, cultural foundations, academic institutions, and government bodies — collaboration around shared cultural mandates.

  • Joint programming and co-curation
  • International artist exchange
  • Research and documentation access
  • Shared publication and knowledge work
  • Long-form institutional collaboration
ONGC Partnership
30

Years · The ONGC Partnership

What Long-Term Partnership Looks Like

The ONGC partnership — thirty years without interruption.

When ONGC stepped forward as the founding principal sponsor of the Virasat Festival in 1995, it made a bet — not on a single event, but on an institution. Thirty editions later, that bet has produced something no single-year sponsorship could: an institutional legacy that belongs to both organisations.

The ONGC partnership is the model for what REACH believes sponsorship should be. Not a logo placement. Not a year-by-year renewal. A commitment to the long arc of cultural work.

Get in Touch

Start the
conversation.

Tell us who you are and what kind of partnership or collaboration you have in mind. We will respond within five working days.

This form is for partnership and collaboration enquiries. For general information, write to REACH directly at the address below.

General Secretary

RK Singh

Founding Member & General Secretary
REACH, Dehradun

Registered Address

72/II, Vasant Vihar

Dehradun – 248006
Uttarakhand, India

Principal Sponsor

ONGC

30-year continuous partnership since 1995

Associate Partner

UPES

Patron

Governor of Uttarakhand

Raj Bhawan, Dehradun

Next Major Event

Virasat Festival 2026

October 22 – November 5, 2026
31st Edition · Dehradun